Hallmark | Fresha
51710
portfolio_page-template-default,single,single-portfolio_page,postid-51710,qode-core-1.2,ajax_updown_fade,page_not_loaded,,pitch-ver-1.8, vertical_menu_with_scroll,smooth_scroll,side_menu_slide_from_right,grid_1300,blog_installed,wpb-js-composer js-comp-ver-5.0.1,vc_responsive
 

Fresha

Fresha


Problem


Build awareness for the new long life pack.



Approach


We blended signage, Unique brand activations and Market seeding to take the ‘we are always fresh’ message to market.



Impact


The growth of the Brand Fresha,
Increased shelf visibility and effective stock management
Increase in sales by 30%.
Fresha long life milk is 2nd in market share across rural Kenya



Client:

The Clean Coffee Company

Category:

Agency, Brands, Digital

Date:

September 14, 2015

Tags:
Market seeding, Signage, Unique Brand activation