Build awareness for the new long life pack.
We blended signage, Unique brand activations and Market seeding to take the ‘we are always fresh’ message to market.
The growth of the Brand Fresha,
Increased shelf visibility and eﬀective stock management
Increase in sales by 30%.
Fresha long life milk is 2nd in market share across rural Kenya
The Clean Coffee Company
Agency, Brands, Digital
September 14, 2015