Hallmark | SOSSI
51722
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SOSSI

SOSSI


Problem


To develop a sampling experience that allows both tasting & education on preparation.



Approach


Take the renowned cyclist David Kinjah and his Cycling brigade to trade storms to activate the retailers with a touch of entertainment.



Impact


Product available at the Duka level.
30,000+ consumers reached in a door 2 door campaign



Client:

The Clean Coffee Company

Category:

Agency, Design, Digital

Date:

September 14, 2015

Tags:
Market seeding, Unique Brand activation