Hallmark Advertising & Marketing was born as an OOH company to help brands gain visibility and share in the market space through creation of Visual TOMA. After 2 years, it was clear that to change consumer behaviour, we needed to change how they felt about the brands not just see them. HAM Experiential Marketing thus began with a focus on ensuring an ‘out of this world’ interaction with the brands we worked with to imprint lasting memorabilia in their consumers’ hearts and minds. This was to drive not just TOMA but the add on of selection into the cart and homes of buyers.