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Community Marketing
Changing behaviours
COMMUNITY marketing
COMMUNITY marketing
Changing behaviours
We strive to create systematic applications of community marketing theories, concepts and techniques to achieve desired behavioural change for social good.
With a database of the Youth groups in the country and a good rapport with women groups, we integrate our intentional plans to their programs to make maximum impact.
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Task
Create awareness on the importance of washing our hands
to avert the spread of Covid-19
Client
DETTOL
HANDWASHING
Approach:
Sensitizing the masses on the importance and steps of handwashing using hand washing points arroung bus terminals , Hospitals & select MT outlets
Description
Scope:
Nairobi & Coast (Outdoor), Countrywide (Indoor)
19
Handwashing points
32,000
Pair of hands washed
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Objective
Reach mothers in the maternity wards to sample and educate them on the importance of using a dipper with an umbilical notch for faster healing of infants
Client
Molfix Diaper
Hospital Program
Scope
Nairobi | Coast | Rift | Western Nyanza | Eastern
Approach
Type of hospital: Private and public hospital
Hospitals covered: 147
Mothers educated and sampled:Over 70,000 in 193 days
Sensitization
We managed to educate mothers especially in public hospitals in the low-income areas about:
The hygienic benefits of using diapers compared to cloth nappies on their newborns.
The importance of using a diaper with an umbilical notch for faster healing of infants umbilical cords.
Outcome:
65% of New mothers converted using Molfix with an umbilical notch
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Objectives:
Educate and sample ladies between ages (14-35years) with Molped cotton based pads which are safe and comfortable.
Client
MOLPED PADS
PROGRAM
Scope
Nairobi, South Rift, North Rift, Central, Nyanza, Coast, Eastern and Western.
Description
Estates
Over 6,000
Girls reached.
Schools
Over 7,900 ladies
in 30 schools.
Outcome
20% of the ladies
converted to Molped.
TASK
Get the girls to practice safe sex and educate them on contraceptive u se.
Client
PS
KENYA
Approach
We will be rolling out a team of dance ambassadors to pass the message to campus students.
In partnership with youth groups, we’ll craft localised messages to pass our message.
Description
Reach
Over 50,000
Girls reached
Reduce
Reduce early
pregnancies
Reduce
Reduce the
prevalence of
abortions
Grow
Grow & nature the girl child into a fine girl
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pURPOSE
A meet up between the Influencer and Salon Education
Team for them to interact and share experiences and take
the opportunity to do a photoshoot focusing on Vatika
Afro Naturals and ORS Olive Oil.
Client
DABUR VATIKA
MEET & GREET
Description
The Big Idea
Natural and Fabulous
Rationale
Create an opportunity for queens to cherish and nourish
their “Crowning Glories” as close to nature as can be!
Pages
- Hallmark Kenya
- Hallmark Uganda
- Hallmark Rwanda
Contact
- +254 020 231 8423
- info@hallmark.co.ke
- 09.00 AM - 17.00 PM
