Hallmark Marketing

Community Marketing

Changing behaviours

COMMUNITY marketing

COMMUNITY marketing

Changing behaviours

We strive to create systematic applications of community marketing theories, concepts and techniques to achieve desired behavioural change for social good.


With a database of the Youth groups in the country and a good rapport with women groups, we integrate our intentional plans to their programs to make maximum impact.

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Task

Create awareness on the importance of washing our hands
to avert the spread of Covid-19

Client

DETTOL
HANDWASHING

Approach:

Sensitizing the masses on the importance and steps of handwashing using hand washing points arroung bus terminals , Hospitals & select MT outlets 

Description

Scope:

Nairobi & Coast (Outdoor), Countrywide (Indoor)

19

Handwashing points 

32,000

Pair of hands washed 

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Objective

Reach mothers in the maternity wards to sample and educate them on the importance of using a dipper with an umbilical notch for faster healing of infants 

Client

Molfix Diaper
Hospital Program

Scope

Nairobi | Coast | Rift | Western Nyanza | Eastern

Approach

Type of hospital: Private and public hospital
Hospitals covered: 147
Mothers educated and sampled:Over 70,000 in 193 days 

Sensitization

We managed to educate mothers especially in public hospitals in the low-income areas about:

The hygienic benefits of using diapers compared to cloth nappies on their newborns.

The importance of using a diaper with an umbilical notch for faster healing of infants umbilical cords.

 

 

Outcome:

65% of New mothers converted using Molfix with an umbilical notch

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Objectives:

Educate and sample ladies between ages (14-35years) with Molped cotton based pads which are safe and comfortable.

Client

MOLPED PADS
PROGRAM

Scope

Nairobi, South Rift, North Rift, Central, Nyanza, Coast, Eastern and Western.

Description

Estates

Over 6,000
Girls reached.

Schools

Over 7,900 ladies
in 30 schools.

Outcome

20% of the ladies
converted to Molped.

TASK

Get the girls to practice safe sex and educate them on contraceptive u se.

Client

PS
KENYA

Approach

We will be rolling out a team of dance ambassadors to pass the message to campus students.
In partnership with youth groups, we’ll craft localised messages to pass our message.

Description

Reach

Over 50,000
Girls reached

Reduce

Reduce early
pregnancies

Reduce

Reduce the
prevalence of
abortions

Grow

Grow & nature the girl child into a fine girl

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pURPOSE

A meet up between the Influencer and Salon Education
Team for them to interact and share experiences and take
the opportunity to do a photoshoot focusing on Vatika
Afro Naturals and ORS Olive Oil.

Client

DABUR VATIKA
MEET & GREET

Description

The Big Idea

Natural and Fabulous

Rationale

Create an opportunity for queens to cherish and nourish
their “Crowning Glories” as close to nature as can be!

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