Hallmark Marketing

events & Unique brand activations

Big Ideas: Big Impact

EVENTS & UNIQUE BRAND ACTIVATIONS

EVENTS & UNIQUE BRAND ACTIVATIONS

BiG ideas big impact

We wrap our idea with a padding of research and informed consumer knowledge, drill life into the brand and create buzz worthy ideas that translate to sales. We develop 360 executions that stir emotions and generate sales.

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Task

Create awareness Drive trial to current, lapsed and new customers

Client

PEARL SUPER BASMATI

Touch points 

In-store & Mall

Description

Reach

Malls: 6, 580
In-store: 28, 850
With about 30% trial rate

Activated

Malls: 4
In-store stores: 20 stores in
12 days

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Task

Product Launch| Create awareness through experience on fine cuisine|Drive trial

Client

AMAIZE

Touch points 

In-store & Mall

Description

Reach

Malls: 10, 250
In-store: 45, 380
With about 30% trial rate

Activated

Malls: 5
In-store stores: 25 stores in
18 days

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Task

Reposition the Daima Brand as Dynamic, Progressive, Bold & Energetic  while Creating Brand Awareness.

Client

DAIMA
FRESH MILK

APPROACH

We took a fabricated cow to the activation front and everything else went
‘Moooo’ with door to door information dissemination and cycling brand
ambassadors.

Description

58,000+

The brand gained country-wide recognition
among 58,907 consumers and retailers

28,000+

Outlets: 28,000+ Listed 28,822 retailers

72,000+

Sales: 72,000+ 72,398 pieces sold across MT & GT channels

PROBLEM

To give a physical address to the ‘FACE’ of Maybelline New York digital campaign.

Client

MAYBELLINE
NEW YORK

Approach

To be able to get the girls who were participating in the Digital campaign to come and have a feel of our products and enter the completion.

Description

8

Over 8 major mallscovered 

70,000

Over 70,000 girls experience Maybeline NY
products

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Task

Launch the new Sportsman switch to retailers.

Client

SPORTSMAN

SWITCH

APPROACH

Using portable projectors preloaded with a BAT switch game and a TVC, we
went to retailers and listed the brand while engaging them in the game.

Description

23,000+

Reached 23,907 outlets
country wide in 26 days;
45 people / day
Conversion: 14,364 outlets

63,000

Sales: 63,000+ Listed 63,011 packets ofthe new switch in
converted outlets

23,000+

individuals: 23,000+ Reached over 23,907 individuals (directly &
indirectly)

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Task

Create awareness of the importance of washing our hands.

Client

DETTOL
INSTORE

APPROACH

Communicate the brand message of Dettol as an antibacterial that protects from up to 100 illness-causing germs and also communicate the promotional mechanics.

Description

Scope

Nairobi 9Carrefour outlets)

3

Months Activated 

72

Activated outlets 

76,714

Number of Dettol pieces sold 

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Task

Create awareness of the importance of washing our hands.

Client

REDBULL

Rationale

Redbull was holding a partners introduction event that ran for three days. heir main agenda was to introduce their new distributors and their sales team into the world of redbull ‘Gives you wings ro fly’

Description

Attendees

150 people 

Duration

The project took 3 days 

Star Guest

Séan Garnier – Redbull Ambassador

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Roadshow

168 Destinations
Duration: 23 Days

Client

SHELL Flexi
molecule

Description

Postering

8,000 SPSs & Garages

Conversion

41 SPSs

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Duration

5 Days (Ongoing)
Total Days to cover: 9 Days

Client

Kellogg’s
instore

Description

Reach

2,266 Consumers

Sale

681 Pieces

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