Hallmark Marketing

Trade Marketing

Merchandising & Seeding 

Trade Marketing 

Trade Marketing

Merchandizing

PLACING YOU AT THEIR NEEDS.We have a team that’s skilled in building the relationship between brands and retailers/ wholesalers to empower them with knowledge and infuse passion for your brand. This means, our new friends will ensure your brand is in the field of action. Think about the possible increase in sales.

SEEDING & SUSTAINABILITY

PENETRATING THE MARKET FOR YOU. When taking a product to the market, we always make sure that the path to the market is paved with coordinated communication, friendly
traders and collaborative push to ensure that the market is receptive of our activities. We have people on ground constantly gathering data for us on what is the most favourable way to penetrate the market.

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Duration

1 Month ( Mapping Plus Seeding)

Client

CIMERWA

Category

Cement 

Description

Scope:

Team Size: 30 | Regions: Kigali | Scope: 4Ranges

Key Milestones:

Geo-mapped: 684 hardwares and micro retails selling
cement (quincaillerie), including placement of
POSM-washlines, posters
Weighted distribution: 10% volume growth in one month
New distributors recruited: 23 new micro retail distributors
identified and recruited during mapping out exercise

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Duration

3 Month (mapping plus seeding)

Client

AIF ME RCHANDISING

Category

Cereal category (FMCG)

Description

Scope:

Team Size: 6 Merchandisers| Regions: Kigali | Scope: 230 Key accounts, mini marts & alimentations

Key Milestones:

Geo-mapped: 230 outlets including contact database
of all outlets
Weighted distribution: 30% volume growth
New distributors recruited: Maintained 50% Share of shelf
across outlets with merchandising and occasional promotions

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Duration

3 Months (Ongoing);
distribution support | customer mapping | delivery digitization.

Client

INYAN GE INDUSTRIES

Category

DAIRY (FMCG).

Description

Scope:

Team Size: 30 Drivers & distribution assistants | Regions: Countrywide (Rwanda) | Scope: 30 Drivers & distribution assistants.

Key Milestones:

Distribution: 1,671 ECDs | 1,471 Hospitals

Delivery/month: 500,000 liters

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